Clearstream Introduces New Media Selling Platform for Online Video
July 18, 2012
Chicago-based Clearstream today announced a new media selling platform that will offer advertisers more efficiently priced access to top sites along with the company's superior level of stream transparency...
Investing in Chicago Technology Companies
June 17, 2012
With the burst of the technology bubble over a decade behind us, venture capital and private equity firms have been slow to fund start-up technology companies.....
Clearstream Delivers Whole Picture for Online Video Ad Measurement
June 12, 2012
First to Set an Industry Standard, Clearstream Goes Beyond Metadata to Provide Robust Insight into Video Ad Inventory Placement and Context. Recent advertising industry data shows that 92 percent of advertisers plan to use video ad networks in 2012....
Clearstream Delivers Audio And Acoustics Analytics Of Video Streams
June 11, 2012
Chicago-based startup, Clearstream, launched new software, Clearview to help advertisers better measure the impact of online videos on target consumers. It is the first ever technology to help publishers and brands understand and categorize video content, based on the accoustics, audio and objects....
Why Publishers Need to be in a TV State of Mind
April 26, 2012
Content publishers that also do business in the TV realm often face a challenge when it comes to distributing their TV content on the Web, according to Brian Mandelbaum, founder of video ad platform Clearstream. Digiday interviewed Mandelbaum regarding this publisher dilemma...
Clearstream Launches Clearview - Advanced Video Analytics Tech. to Audit and Eval. Online Video Venues
April 26, 2012
Independent Standards Organization Uses Surveillance-Grade Technology and Analytics to Deliver Transparency to Advertisers Seeking Unbiased Online Video Publisher Assessments...
Video Ads Need Accountability
March 14, 2012
In-stream video is a massive - but still not fully developed - source of income for online publishers. But the majority of online video ad spend is concentrated in a small number of "safe" websites such as ABC, NBC, CBS and Hulu. Limited reach and lack of tracking capabilities are the top reasons...
Introducing Clearstream: Auditing and Evaluation for Online Video Venue
January 27, 2012
There doesn't seem to be a week that goes by lately when headlines aren't perforated by another cautionary tale of a company that rushed into doing something it didn't fully calculate the risks of....
Introducing Clearstream: Auditing and Evaluation for Online Video Venues
January 25, 2012
The Internet is the broadest, most targeted, immediate and pervasive media channel ever created. It's also the most unorganized. Since anyone can create and host a Web site, major advertisers face a daunting problem...
Clearstream Aims to 'Tame the Wild West' of Video Advertising
Video Ad News
January 24, 2012
Clearstream is a Chicago-based startup that aims to 'tame' what it calls the 'Wild West' of online video advertising by evaluating the video content and page context in which a video ad is shown. VAN spoke with Clearstream CEO Brian Mandelbaum about what Clearstream will be bringing...
Clearstream Promises to Bring Transparency to Video Ads
January 23, 2012
A new startup called Clearstream says it's time to tame the "Wild West" of online video advertising. According to co-founder Brian Mandelbaum, the idea came from his time at ad agencies, including Razorfish and Saatchi & Saatchi. The problem, he says, is that there's no good way to distinguish...
Does Web Video Need A Sheriff?
January 9, 2012
There's little doubt that the online video world is a bit messy. There's a reason why the broadcast networks' full-episode video experiences command ad premiums, and most everything this side of Hulu does not. Clients and agencies aren't always sure what they are getting...
ClearStream Brings Accountability to Online Video Advertising
October 19, 2011
ClearStream, based in Chicago, IL, is cleaning up the online video advertising industry by providing advertisers with evaluation, auditing and developing a "seal of approval" for online video. The company aims to take the risk out of spending on online video ads for its clients....