Viewability remains a growing concern to marketers as they find new ways to drive deeper engagement with consumers. Our ClearView technology uses a dual-factor model that goes far beyond industry standards, reporting viewability rates by the second and increasing viewable impressions by 85% compared to industry standards.
The dual-factor model not only looks at inventory sources with videos that are above the fold, but also considers audience-avoidance along with a host of viewability metrics. This unique model allows Clearstream to reach audiences that are more likely to watch video and maintain view while targeting away from audiences that avoid video advertising by shifting away from content. This allows us to guarantee superior viewability rates with technology native to our platform, not layered on top of media buy at an additional cost.Learn more